News Feed, a social networking site Facebook launched earlier this month, provides users with a self-updating list of "news" items, or alerts, which let users know when members of their network have made changes to their profiles. The new ad unit, called Sponsored Stories, will be placed in the third position within a News feed, either as a small, banner-like placement or as a video clip, writes Mediaweek. When users click on the ad, the user's entire network of friends is alerted, who can then interact with the ad.
According to the company, the ad will allow advertisers to harness the site's social networking dynamic and to leverage social networking behavior.
Friday, September 29
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