Yesterday at OMMA, a panel of online advertising and media executives agreed that shorter prerolls is better. Given the short attention span of the Internet audience, pre-roll video ads generally shouldn't last more than 15 seconds. And I tend to agree with that. Also, I think the Internet should not reproduce the TV model by 'forcing' advertisers to create :15 or :30 ads. Let's keep the creative creative!
Tuesday, September 26
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