National Broadband Company

NBC Universal launched a venture with its affiliated TV stations on
Tuesday aimed at providing a legal and profitable way to distribute
video online. The venture will include video clips from third parties
such as CSTV, History Channel and others.

Advertisers will be able to buy ads by programming category but not by
specific video clip, a measure that NBC hopes will eliminate any
potential conflict with the ad sales efforts of its own affiliates and
other parties that contribute content to the system.

The network will focus on short clips that will retain high quality
standards. At the same time, NBC clearly wants to play into the
thriving video-sharing activities. Break.com is one of the first sites
which signed up.