Sunflower Broadband & MTV Networks Launch Dynamic VOD Ad Campaign

Adotas reports:

"(...)TV Networks and Cable television operator Sunflower Broadband have teamed up to launch a campaign that dynamically inserts national ads into on-demand cable television. Beginning this week, Sunflower will dynamically place ads into MTV's on-demand programming, kicking off with a campaign to promote Paramount Pictures' "Jackass Number Two."

Sunflower's VOD system uses SeaChange International and Atlas On Demand technologies to splice fresh ads into on-demand content. Mediaedge:cia, which created and manages the "Jackass" campaign, uses an Atlas Media Console to plan, manage, and track the campaign. Because the SeaChange AdPulse VOD advertising platform handles ads independently of the shows in which they run, each ad can be trafficked separately. The ad copy for "Jackass" will be changed out at various times before and after the premiere to ensure that the ads are fresh and compelling."