Young Americans Driving Online Video Surge

MediaPost reports:

"AMERICANS AGES 18-34 ARE ROUGHLY twice as likely to have downloaded television programs from the Web as the population at large, according to a new study by research firm Ipsos Insight.

Based on its survey of 1,143 Web users, Ipsos estimates that 10 percent of U.S. adults under 35 have downloaded a show, compared to 5 percent of the overall population. Downloading is even more prevalent among 18- to-24-year-olds; Ipsos reports that 14 percent of that group has downloaded a show. "