MSN reports they began integrating behavioral targeting features into their paid search program, adCenter. With the new service, advertisers can arrange to have their pay-per-click ads shown to users who MSN has identified as likely purchasers based on their Web-surfing history.
MSN will scrutinize people's searching history and sites visited to determine their likely interests, and then create 18 audience segments. The segments include mobile users, Internet power users, gamers, movie watchers, new/expecting moms, parents, and several categories encompassing travel searchers, and auto buyers and researchers.
Wednesday, September 6
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