Online Broadcast Stats for August.

I will try to gather that data every month and add it to the blog on a regular basis.

Top 10 Online Broadcast Media Destinations (Week ending August 27, 2006 US, Home and Work)
	Unique Audience (000)	Active Reach (%)
Yahoo! TV	4,438	3.36
Clear Channel Online Network	3,591	2.72
BBC	3,139	2.37
NBC Universal	2,972	2.25
AOL Television	2947	2.23
Nick	2,777	2.1
MSN TV	2,507	1.9
CBS Television	2,128	1.61
TV.com	1,727	1.31
Gannett Broadcasting	1,681	1.27
Source: Nielsen//NetRatings NetView

Demographic Data for Broadcast Media Category (Month of July 2006 US, Home and Work)
	Target	Unique Audience (000)	Audience Composition (%)
Total		61,260	100
Male		29,958	48.9
Female		31,302	51.1
Age	2 - 11	2,879	4.7
	12 - 17	4,622	7.54
	18 - 24	3,061	5
	25 - 34	9,335	15.24
	35 - 49	21,814	35.61
	45+	26,773	43.7
	55+	12,645	20.64
	65+	4,647	7.59
HH Income	$ 0 - 24999	3,874	6.32
	$ 25000 - 49999	13,107	21.4
	$ 50000 - 74999	16,575	27.06
	$ 75000 - 99999	12,158	19.85
	$ 100000 - 149999	9,613	15.69
	$ 150000+	4,950	8.08
	No Response	982	1.6
Source: Nielsen//NetRatings NetView

Top 20 Advertisers
	Impressions (000)	Share of all Impressions
The News Corporation Limited	85,862	26.0%
Viacom Inc	69,499	21.0%
General Electric Company	31,891	9.7%
Time Warner Inc.	31,541	9.6%
Discovery Communications, Inc.	20,907	6.3%
E.W. Scripps Company	11,649	3.5%
News 5 Net	11,139	3.4%
A&E Television Networks	10,794	3.3%
Cox Enterprises, Inc.	10,390	3.1%
Public Broadcasting Service	8,803	2.7%
Oxygen Media, Inc.	8,220	2.5%
National Geographic Society	6,907	2.1%
Grupo Dataflux, S.A. de C.V.	5,141	1.6%
The Walt Disney Corporation	3,432	1.0%
Academy of Television Arts & Sciences	3,405	1.0%
Lifetime Entertainment Services	2,671	0.8%
Sundance Channel	1,452	0.4%
Speed Channel Network Inc	1,387	0.4%
Courtroom Television Network	1,091	0.3%
Comcast Corporation	542	0.2%
Total	330,168	100.0%
Source: Nielsen//NetRatings AdRelevance