80% of Men Agree, Online Video Is Attractive

Magid Media Futures conducted a national survey in March that showed
80% of male Internet users between 18 and 24 in the U.S. watch online
video at least once a week. 35% of those men are daily viewers.

Daily usage of online video rose 56% last year amongst users ages
12-64 which is great news for all video advertising. In 2006, 9% of
viewers were classified as daily users where now that has been upped
to 14%. A rise of 18% of weekly use to 52% from last year's 44% was
also included in the report.

The lowest percentage of viewers was from the older female demographic
where the highest percentage was from men 18-64. Regular video viewing
was reported to encompass mostly news stoires with a third of
Americans watching on a regular basis.

Second place was tied by weather, jokes, and movie previews, while
music videos and user-generated content share third place.

This report reinforces that video viewing is not just being done on
YouTube. Online video has become a major component in the future of
online entertainment and advertising. In conjunction with a previous
article of projected ad expenditures, online video is sure to provide
an ideal platform for the evolution of rich media.