YouTube videos when it ships next week. Although only about 10,000
videos from YouTube will be available, the Google subsidiary will be
recoding the rest of its videos into the H.264 format used by the
iPhone by fall.
The format has been praised for its ability to provide exceptional
performance at impressively low data rates. H.264 achieves the
best-ever compression efficiency for a broad range of applications,
such as broadcast, DVD, video conferencing, video-on-demand, streaming
and multimedia messaging.
Apple, and the rest of the mobile community hopes the technology will
truly revolutionize the long anticipated maturity of "third screen"
content and advertising capabilities. The whole enterprise is
dependent on AT&T's relatively slow network. The introduction of the
iPhone will certainly put additional strain on that very network. The
iPhone will also come with Wi-Fi capabilities and may decrease demand
on AT&T's network, if users opt to use Wi-Fi HotSpots instead of the
cellular network.
Capitalizing on such innovations remains in the hands of creative
participants and forward thinking marketing strategist.
Unsurprisingly, Apple Chief Executive Steve Jobs said, "iPhone
delivers the best YouTube mobile experience by far." If he and his
company truly have come-up with another culturally significant devise,
the whole online community stands to benefit, not just Apple.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.