vast majority viewing Web videos at least once a month, according to a
new report by the Online Publishers Association.
Forty-four percent of 1,422 U.S. online video users surveyed by the
OPA reported that they watch clips at least weekly while 73% do so at
least once a month.
What do they watch? News and humor are among the most popular content,
with 14% of online video users reporting that they view news clips
daily, while 45% say they view such at least weekly. Nine percent say
they watch humor videos daily, while 39% watch comic clips at least
once a week.
But even Web video fans haven't yet turned to mobile video. Just one
in five online video watchers (18%) say they watch clips on mobile
devices or MP3s, according to the report. That small group tends to do
so regularly, with 41% reporting viewing mobile video at least once a
week.
Also, the OPA study is bullish on video ads. Eighty percent of
respondents said they had seen video ads, and the majority (52%) of
that group said they took some action, such as visiting a company Web
site (31% of those who took action after viewing an ad), going to a
store to learn more about a product (15%) or making a purchase (12%).
These figures are comparable to those of The Kelsey Group, which also
recently examined online video ads. Like the OPA, Kelsey found that a
slight majority (around 55%) of those who viewed video ads took some
action, such as visiting a Web site (43%), a store (18%), or making a
purchase (15%).
Post your response to the public Online Minute blog.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.