NBC.COM HAS SERVED A THIRD of a billion video streams since the
network first launched its online video player last October. The
announcement was proudly made by Vivi Zigler, executive vice
president, NBC Digital Entertainment and New Media. Presently, NBC.com
offers full episode streaming for "Friday Night Lights," "Heroes," and
"Last Comic Standing," among others.
Not satisfied with those numbers, though, NBC just partnered with
widget maker Clearspring Technologies to increase the spread of its
content throughout the Web. Through the partnership, users can now
personalize widgets--carrying NBC news, entertainment, and sports--and
post them on their own blogs, social networking profiles, Web sites,
and even wikis.
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