Mochila lands photo deal with Getty, Zuma, Jupiter

Thu Jun 28, 2:25 AM ET

NEW YORK (Reuters) - Internet content syndication marketplace company
Mochila said on Thursday it has landed deals to make photographs from
the catalogs of three major photo agencies available to editors and
independent Web sites.

Getty Images Inc., Zuma Press and Jupitermedia will license part of
its catalogs for the service, which lets editors from major media
companies and bloggers use its content for a fee or on an advertising
supported basis.

The deal expands Mochila's content marketplace network of buyers and
sellers of photos, video and text. Its current network includes over
1,000 global media companies such as the Associated Press, The
Financial Times and New York Magazine.

"Whether you're a blogger, who got started yesterday or someone in the
business for five years and running a site with a million uniques
(visitors), Mochila is a one-stop shop for content," Keith McAllister,
chief executive of Mochila, said in a phone interview. "It's the
world's best content for free."

Mochila's biggest customers are bloggers, who seek legitimate content
for use on their site. Revenues from advertising that appears near the
content are split between the content owner, the Web site using the
content and Mochila, McAllister said.

Usage of copyrighted content without permission has turned into a
major issue on the Internet. MTV Network owner Viacom Inc. sued Google
Inc.'s YouTube earlier this year for $1 billion after charging it with
"massive copyright infringement."

"We've created a level playing field, where new and traditional media
can all be together," McAllister said.