million people, Pando Networks Inc. has decided to launch a commercial
version with grid-computing technology, reports Internet Retailer.
The technology enables a large number of users to share computer
processing power, enabling them to view the same video files
downloaded from a site or streamed from a server.
This saves users from suffering content delivery problems that occur
when a mass tries downloading the same thing at the same time. It also
protects retailers from having to shoulder the cost of extra
bandwidth.
"We've talked about this on a supercomputing level, and now it's
available for retailers as well as consumers," said Founder and CEO
Robert Levitan. "We're using grid computing to facilitate social
networking with high-definition video."
The grid-computing system is able to support the use of online video
available from websites or e-mail, blogs and social networks.
Michael Arrington on TechCrunch described Pando as easy to deploy,
with extremely fast video transmissions. However, he adds that an
effective DRM system will need to be implemented as Pando's
distribution base widens.
The Pando software is available for free, but commercial users will be
charged $5,000 per million deliveries of a 1GB video.
Levitan hastened to add, "Our goal is to eliminate 90%-95% of the cost
of delivering online video."
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