Joost Unveils Ad Targeting Scheme

As it builds still more content providers for its Internet television
platform, Joost is also giving thought to how it plans to deliver
targeted and relevant ads to its viewers, reports The New York Times.

Joost is experimenting with a number of ad formats to extract the best
fit for both advertisers and viewers.

In addition to in-stream 15- and 30-second spots, the company is
serving ads in "bug" format. Bugs are brands that appear as floaters
in the corner of the viewing screen. These typically appear shortly
after an ad for the floating brand has just aired.

Clicking on the bug opens a new browser window that takes viewers to
the product.

The goal at Joost is to find an advertising format that does not
depend on the TV ad model, but is also careful not to dismiss it out
of hand. Ads will largely be targeted to viewers based on personal and
demographic data that users entered when they first registered with
Joost.