IN A MAJOR COUP FOR the aspiring startup, Brightcove has won
video-distribution duties for Fox Entertainment Group.
Now, along with helping Fox's network and studio programmers host
targeted video, Brightcove will let each unit expand its reach through
syndication to select Web site affiliates and through viral
promotion's social media features.
The first Fox properties to incorporate Brightcove's video serving
technology will be FX Networks, SPEED and Fox Broadcasting Company.
Each property is expected to manage its own monetization strategy
through Brightcove's Web TV service.
"Brightcove's tools and services enable us to quickly and easily
deploy broadband video on our network Web sites while retaining
control over the quality, brand experience, and monetization," said
David Baron, vice president, Fox Digital Media.
To harness the present boom in consumer-generated media, Brightcove
will help Fox's units recruit and review user-submitted videos.
Brightcove will then add them to programmed video content featured on
the individual Web sites.
Since its launch last year, Brightcove has attracted a number of
top-tier publisher partners, including Dow Jones, The New York Times
Company and CBS News. Still, Fox represents the company's first major
entertainment media deal.
And Brightcove has no plans to stop there, according to Adam Berrey,
the company's vice president of marketing and strategy.
"We want to power video for all the big networks online," said Berrey.
In an earlier victory this year, the company scored $59.5 million in
investments from the likes of The New York Times Company and top
investment manager AllianceBernstein L.P.
Earlier this year, Brightcove chose video ad network Tremor Media as
its primary ad sales partner, and agreed to carry Tremor's network of
advertisers on its broad content syndication network, which includes
thousands of mid-sized Web sites and blogs.
As a video hub, Brightcove's rivals include YouTube, Metacafe and
Joost. Its video syndication service, meanwhile, competes against Roo
and Broadband Enterprises.
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