and advertisers, made several key hires this week, including Bert
Solivan as executive vice president and general manager. Solivan comes
from Fox News, where he served as senior vice president.
In addition, Paula Balzer--former chief marketing officer at Clear
Channel Entertainment--was appointed chief marketing officer, while
Rick Gell, co-founder of Corbis Corporation, was named chief content
officer.
Still in its infancy, Roo recently reported first-quarter revenues up
68% compared to $3 million. But with clients including News Corp.,
Verizon and The Street.com, Roo has established itself as a company to
watch in the nascent broadband industry.
Earlier this year, News Corp. agreed to purchase a 5% stake in the
company, and will potentially take another 5% in the near term.
Roo has powered video distribution and syndication across News Corp.'s
properties, including The Times of London and The Australian. Roo also
has content syndication partnerships with Fox News Channel and Sky
News.
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