Amazon TV to Serve NBC Episodes in Sets of Singles, Seasons

With its severed iTunes ties still warm in the grave, NBC Universal
has developed a new episode-delivery relationship with Amazon TV.

Amazon TV will be selling downloads of NBC shows, including The Office
and Heroes, through Unbox, its digital video download service. Unbox
also proffers TiVo film rentals and the Prom Queen online series.

While Apple asserted that NBC sought to raise its per-episode cost to
US$ 4.99, the episodes will remain US$ 1.99 per download under the new
Amazon relationship.

The pair also plans to provide shows in package sets, according to The
Globe and Mail. Customers may receive a 30 percent discount when they
purchase a season of episodes as opposed to just one.

NBC Universal was the number one digital video supplier to iTunes.