about ad income to pay for it later, reports The New York Times.
Studio 2.0, a home for short-form video and games, does not come with
a premiere advertiser to help shoulder development costs. Instead, WB
itself built the site and will concentrate on selling ads after the
debut.
The shift from standard operating procedure comes as media companies
realize they need to commit to projects without waiting for
advertisers to get comfortable. Development and production of the
shows on the site cost less than an hour of high-quality TV
programming.
Warner has lined up RealNetworks, Joost and other distribution
partners for a handful of shows making their debut on the site.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.