video player - both for new shows and new ad formats, reports Adweek.
While pre-roll ads will remain plentiful, the new player is also
geared to exploit new ad opportunities. Formats may take the form of a
spot that runs in the player with a banner ad next to it, bringing the
viewer to more product information.
The ad formats are meant to be as non-disruptive to the viewing
experience as possible, while giving advertisers plenty of exposure.
It's also meant to go beyond the pre-roll format and expand on more
interactive opportunities.
The new player is a separate venture from NBC's partnership with News
Corp for Hulu, where programming from both partners is expected to be
available.
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