Monday, September 10

For Joost Users, DNAStream May Look a Little Familiar

DNAStream, a neo-TV contender that is similar to Joost in style,
boasts with two major differences: no downloads, and little apparent
advertising.

DNA Stream's "mutant television" model explains itself as "video that
corresponds to your DNA." In less elaborate terms, it keeps track of
the videos and shows a user likes in order to serve more relevant
material. The application is web-based, so unlike Joost, it requires
no software download.

Michael Arrington of TechCrunch suggests Joost may want to "find a
quiet way to eventually shut [DNAStream] down." The site, of Spanish
origin, received positive feedback from the blogosphere, including
sites like Mashable and Go2Web2.

Joost is still in beta but has generated the interest of numerous ad
sponsors and TV networks, including VH1, which premiered the network
show I Hate My 30s on the online network. One of the biggest critiques
of its business model is that it requires a data-heavy download of its
users.

However, the growing dependency of new technology on high-speed
internet may also become a concern in the near future.

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