the U.K. next month. The video channels will include advertising; some
of the videos will contain "in-video" advertising.
The social network has also said that it will be testing out
advertisements next to the professionally produced video content only
as oppose to the user-generated content that has made most video sites
so popular.
The U.K. launch will include a dramatic series titled Prom Queen,
produced by former Walt Disney Co. chief Michael Eisner's new project
Vuguru.
The sponsors of the new channels have not been made public at this
time. James Fabricant, director of entertainment and video for MySpace
Europe told the Dow Jones that online video advertising was an
emerging component to MySpace's ad revenue.
MySpace is responsible for about 80% of sales for Fox Interactive Media.
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