Time Warner Company has made a large investment in the firm.
Members from Time Warner, Digitas, venture capital partners from
General Catalyst and First Round Capital will be joining the board of
directors and the executive team of ScanScout.
Time Warner senior vice president, Rachel Lam will be elected board
observer should the deal go through. Lam stated, "With video becoming
an ever more prominent part of content strategies on destination
sites, we see ScanScout and their contextual, in-stream advertising
capabilities positioning them extremely well to address both
advertiser and publisher needs."
Jim Rossman, Digitas COO and Paul Vidich, a former AOL and Warner
Music Group executive are joining as independent members.
The company initially raised $7 million in expansion funds from
General Catalyst as well private investors.
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