Digitalsmiths Unveil VideoSense

Digitalsmiths has announced the development of its newest technology,
VideoSense, which is the first completely, automated multi-platform
contextual video ad targeting solution.

The program has the ability to function on content platforms including
broadband, mobile and traditional broadcast. Ben Weinberger, CEO of
Digitalsmiths Corporation stated, "The one certainty of the future of
digital media is that new ad formats and content platforms will
continue to evolve…As a result, VideoSense has evolved to be the most
comprehensive contextualization solution to address digital video."

This new technology will help companies like Atlas, DoubleClick,
Joost, and Brightcove monetize video through contextual ad matching
based on the content of the video itself. It is currently the only
solution available that incorporates Video Image Recognition, Audio
and Speech Recognition and Traditional Targeting.

According to the Interactive Advertising Bureau, video content is
estimated to grow by 89% by the end of 2007. This solution will allow
ad networks and broadband content providers to capitalize on the
contextual ad revenue to come.