content providers, advertisers and Web sites, today announced that it
has been selected by The New York Post, a News Corporation property
that stands as the fastest growing and fifth largest newspaper in the
nation, to launch online video and video advertising on its Web site,
NYPost.com.
The Post selected ROO for its vast content library and its proven
technology platform, which not only delivers a superlative end-user
experience, but also supports innovative advertising solutions that
can generate new revenue streams for Web publishers.
"The New York Post is one of the most popular media brands in the
world and quite possibly the most distinctive," said Robert Petty,
chairman and CEO of ROO. "ROO's unique video technology and content
library, which is among the largest and broadest in the industry,
ensures that we'll be able to create an online video experience that
will keep visitors on the site longer and keep them coming back for
more."
The ROO platform will allow The Post to create and showcase its own
original content, providing another channel for popular Post
personalities to reach new audiences or strengthen ties with existing
ones.
"We believe ROO is the perfect partner for The Post as we continue to
develop nypost.com and enhance our users' experience online. There is
a great demand for video not only from readers but from advertisers
and ROO will help us meet those desires," said Chris Shaw, Vice
President of Digital Media of The New York Post.
The partnership deepens ROO's ongoing relationship with News
Corporation. ROO currently powers online global video content
distribution and content syndication across many of News Corp's
premier properties including The Times of London, The Sun and The
Australian, and has content syndication partnerships with FOX News
Channel, Fox Affiliates and Sky News. Earlier this year News Corp
signaled its long-term commitment to ROO by becoming a strategic
investor in the company.
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