ON Networks Glues Ads To Video

ON Networks, Inc., a new-media company that offers original episodic
HD shows across the web, TV and mobile announced that many top ad
agencies have joined the firm to partner in testing new forms of
content-based advertising.

Among these agencies are TPN, Carmichael Lynch, Critical Mass and
SicolaMartin. ON differentiates itself in that it attaches
advertisements to shows that travel with the show, across on-line and
off-line networks and devices capturing the largest share of the
targeted markets.

Kip McClanahan, CEO of ON Networks said, "As content continues to move
freely across digital networks and consumers are given more choice in
how, when and where they view videos, content-based advertising will
become the new advertising standard. The ad agencies we're working
with understand this shift and are actively experimenting with new
models to help their clients stay relevant and reach an increasingly
fragmented consumer base."

Advertising offers through ON Networks include "presented by"
sponsorships, interactive in-video surveys, click-to-purchase and
click-to-learn messages, as well as traditional pre- and post-roll
options. Scott Shamberg, senior vice president of marketing and media
at Critical Mass said, "ON Networks' content-centric advertising gives
our clients a powerful and effective way to ensure brand integrity, no
matter where their ads are seen."