is also rolling out a new overlay ad format for the show, reports
ClickZ.
Blip.tv will be responsible for much of the technical infrastructure
revolving around the show's distribution, including providing the RSS
feed and syndicating it to other sites. The company, which will also
host the show, worked for months before the announcement to transfer
older episodes to Blip's servers.
The partnership brings with it a new overlay ad format. Ads will be
developed using Apple's Quicktime, the first time this software has
been used to actually create advertisements of this type.
Interactive agency Deep Focus will be the first to use the new format,
coordinating spots for the beginning portion of Comedy Central's The
Sarah Silverman Show.
The ads appear within the show, even when viewed through outlets like
iTunes and others.
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