entertainment video programming
Cambridge, MA (August 28, 2007) - Brightcove, a leading Internet TV
service, and Telegraph Media Group (TMG) today announced a partnership
to deliver new Internet video channels on TMG's website
telegraph.co.uk. Entertainment and news programming produced by ITN's
multimedia division, ITN On, will be launched as part of an expansion
of the Telegraph TV service between now and the end of 2007.
Using Brightcove's on-demand, media distribution platform, TMG will be
able to deliver branded video services that are timely and relevant to
the growing audience for information and entertainment delivered over
the internet. Programming will draw on the Telegraph's journalism
talent and the multimedia content production skills of ITN On and will
cover areas including arts, fashion and travel as well as daily
rolling news.
"We are extremely excited to be working with Telegraph Media Group, a
market leader with one of the most popular and highly respected news
properties on the Internet," said Jeremy Allaire, chairman and chief
executive officer, Brightcove "Our partnership provides Telegraph
Media Group with a powerful new capacity to deliver large volumes of
timely Internet video content, while also introducing new revenue
streams through online advertising."
"Investing in top quality video on the web is part of our strategy of
informing and entertaining our viewers at a time of their choosing,"
said Edward Roussel, Digital Editor, Telegraph Media Group. "We are
delighted to be partnering with Brightcove, one of the most innovative
companies in video delivery on the web, to expand and enhance our
online offering."
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